Category Archives: Responsive Design

AAA Rainbow, Inc has a new website


Another WordPress site, this time for AAA Rainbow, Inc Home Improvements of Somerville, NJ.

The site features examples of their work from repairing or building decks, to remodeling interior kitchens, bathrooms, and even (as seen in the image above) wine cellars!

Most of the sites I’m building these days seem to be WordPress – it empowers the client to manage their own content.

I’m also hosting the site, providing an inexpensive hosting solution scaled and priced to match this client’s needs.

The trickiest part of this project?  Probably setting up email as I had to add a TXT and an MX DNS record – the client uses office360 for their email.  Getting the Office360 settings took a little digging, but ultimately no problem! 🙂

A Journey To Change

A WordPress based site I launched not too long ago which I meant to share online but got distracted by something shiny or maybe it was a butterfly….

Biggest challenge with this project was masking the background out behind Jodi’s frizzy hair for the slideshow on the home page so that the transparency looked clean over the forest background.

I upgraded to the latest version of Photoshop just for better tools, then sought expert help from more than one Photoshop ‘whiz’, and finally took what they gave me and tweaked a little more with layered versions with varying degrees of fill and transparency.  Jodi was delighted with the outcome though so it was all worthwhile!



Now with video!

A new strategic partnership has allowed us to extend our service offerings to include video production for web sites or other marketing uses.

Our first venture was for Hunter Innovations who wanted to be able to show the benefits of a new construction product they had developed.

We also built the web site to showcase the video and the product’s benefits.


View the site

New Web Site Launched for Economy Auto of South Amboy, NJ

economy-auto-public-2015Today we launched a revised design for Economy Auto.  Economy Auto’s site had been built some time ago and was starting to look a little dated, as well as not taking advantage of wider displays now in common usage.  It was also not responsive to reconfigure content layout for mobile devices.  The new code does both of these things using CSS more extensively than the prior version.

We changed the color scheme, making it more vibrant also to give it more visual appeal.  The original site was database driven providing details of the latest and featured vehicles on the site…. we added to this functionality by providing the client the ability to upload and maintain a home page slide show as well as update the shipping information page (which is content that needs to change more frequently than was originally anticipated).

New Web Site Launched for JML Landscaping, Inc of Neshanic Station, New Jersey


JML Landscaping feels that your outdoor spaces should not only be the extension of your living area but be unique and functional as well as be a reflection of your lifestyle.

This is the second site we’ve built for JML Landscaping.  This incarnation represents a shift in messaging intended to show that they are more focussed on helping achieve lifestyle changes by realizing their client’s vision on how the exteriors of their homes can improve their overall enjoyment of their property.

The site was built using WordPress – we created a child theme based on a standard template.  This allowed us to incorporate distinct design elements and customize how the site renders in various display sizes (from phones, to tablets, to laptops, to large screen desktops).

One thing a little different about this site is the use of a full screen background slide show.  Each page features a small number of background images that cycle through in a repeating sequence showing a sample of projects carried out by JML Landscaping.  This is particularly effective on the home page where only the menu, the backgrounds, and some simple messaging are present (the screen shot above shows this page).

Visit their site today


New Web Site Launched for Somerset Hills Property Management

Today we launched a new web site for Somerset Hills Property Management, a NJ based property management company.

To quote from the site “Hiring a property manager allows you to get and keep your rental in optimal condition at all times. You increase the likelihood of higher rent, a more stable tenant and a better return on your investment. We’re the first point of contact for your tenant, so you can relax knowing that we’re taking care of issues and keeping your tenant happy.”

Take a look

Somerset Hills Property Management

New Project working with #dontsithome

Don't Sit Home

Really excited to be working with the folks at #dontsithome on their new site.  First phase was moving their blogspot site over to their own domain on a new server, plus some enhancements to the look.  This is just the start, there’s a lot more in the future!

Amanda sums up the purpose and goal of #dontsithome as being to deliver “The inside scoop on fun/interesting things to do/places to go in NYC, Hoboken NJ & anywhere the wind blows me!”

New web site for North Jersey Door Center

The folks at North Jersey Door Center have a second web site that has been impossible for them to directly update for quite a long while. We were charged with doing a basic and really quick revamping of the look.

The primary focus though was on making it readily updatable. To do this we decided to use a responsive WordPress template which we installed and (tweaked) customized in one day with all the old data added.

See a simple site [not kidding, there is almost no real design involved, just a basic site that they can update for themselves] that we built and populated in a day just to get them back up and running at very minimal cost :