Category Archives: SEO

Google SEO and the Penguin 2.1 Update

A lot of people naturally enough are interested in optimizing their sites for search engine placement (SEO).  What most struggle with is exactly what to do to achieve the best results.  Google doesn’t make the task any easier for the layman to master as it routinely changes how it determines page ranking in its search results.

One of the more recent changes according to some who try to understand how ranking is derived is that Google is now actually analyzing page content for readability using standard analysis methods such as Flesch Kincaid and Dale Chall as part of a combination of metrics to evaluate linking content.

Here’s a picture of a penguin – just because

Hello, I’m a chinstrap penguin!

Test your content for readability at OR at

Read more here at

Achieve Our Dreams

A new client of mine  is looking for some SEO help as well as having me create a WordPress site for their content.  As always I don’t actually decide what content goes into a site, but I make recommendations about keyword usage.  I chose to recommend WordPress as the platform for several reasons:

Its a great platform for clients to manage adding their own content.  They can upload images as well as add and edit their own content.

It supports SEO by allowing easy definition of page names (in the URL) that match the SEO objectives on a page by page basis.

It allows frequent easy updates to show a vibrant living web site.


One of the additional services I’m providing to this client is the production of regular reports that use several chosen search terms and measures the site’s performance in both Google and Bing.  This way its easy to see which pages are showing up and how high.  Then if some changes are made to the text we can see if it helps over time.


The site can be found at

Attempting to Highlight Wealth Inequality in USA

Achieve Our Dreams is attempting to add their voice to the growing number of Americans expressing their concern at the ever growing gap between the wealthiest 1% and the rest of America.

The problems they are highlighting include unfair tax breaks and use of tax havens as well the dangers to the American economy of such a high degree of concentration of wealth in so few.

Blue Larch has been engaged to help with their Search Engine Optimization (SEO).  While we’ve not been engaged to design a new site we have moved them over to WordPress as a content management system and used some of the inherent benefits of that platform as a starting point.

SEO takes time and we’ll be monitoring their performance in Google and Bing by use of software we have in-house that scans search engines for placement based upon a set of selected keyword combinations.  Starting from square 1 will take time but by looking at the competition and choosing the right keywords to focus on we hope to achieve good results.

If you support their endeavors then please view their site, show your support – and even link to them if its something you feel is consistent with your own site’s goals and values.